How campaign attribution and promoter links work

Overview

Crowdstack uses a principal-and-supplier model. When you purchase a managed promotion campaign, you are buying a service from Crowdstack. Crowdstack then contracts promoters as independent suppliers to drive attendance for your event.

Attribution links a guest's registration to a specific promoter. This ensures performance is validated accurately and earnings are calculated based on verified evidence rather than estimates.

How attribution links are created

Attribution begins when you enable managed promotion for an event and invite promoters.

1. Create a managed campaign for your event within your workspace.
2. Select existing promoters from the network or invite new ones.
3. Eligible promoters accept the individual campaign engagement terms.
4. Upon acceptance, Crowdstack generates an immutable attribution identifier and a unique campaign link for that promoter.

Each promoter receives their own specific link tied to their supplier profile and campaign engagement. Links cannot be shared between promoters or reused across different campaigns.

How guest registration is tracked

When a guest clicks a promoter's unique link, they are directed to your public event page.

• The system records the attribution code associated with the link.
• The guest registers their name, email and party size.
• If the guest completes registration and receives a check-in token, the registration is attributed to the promoter who shared the link.
• This data accumulates as evidence throughout the campaign lifecycle.

Guests can also register through organiser links. These registrations are recorded but are not attributed to any external promoter supplier.

Validating performance and earnings

Attributed registrations are not immediately payable money. They form part of the evidence used during the campaign closeout process.

1. Accumulation: Registrations and subsequent door check-ins are logged against the promoter's engagement ID.
2. Closeout review: After the event ends, a defined review window opens. You and Crowdstack operations review the accumulated evidence for exceptions.
3. Locking: Once reviewed, Crowdstack locks the approved performance snapshot. This defines the final metric quantities used for billing.
4. Invoicing: Based on the locked snapshot, Crowdstack charges your workspace for the campaign service. Simultaneously, approved promoter payables are generated.
5. Payment: Promoters submit invoices or accept self-billing documents against these approved payables. Crowdstack then executes payments via supported business-payment providers.

Promoter earnings move through distinct states: estimated, under review, approved, awaiting invoice, payable, queued, processing and finally paid. Exceptions may result in adjustments, rejections or disputes.

Important rules for organisers

• Do not share links: A promoter's link is unique to them. Sharing one promoter's link with another will result in incorrect attribution and payment disputes.
• Verification is key: Earnings are based on verified attendance (check-ins), not just clicks or incomplete registrations. The Door Scanner plays a critical role in validating this data.
• No manual overrides: Attribution identifiers are immutable. You cannot manually reassign a guest from one promoter to another after registration; adjustments are handled only through the formal closeout and dispute process managed by Crowdstack operations.
• Transparency: Both you and the promoter can view attributable registrations and check-ins in real-time, but final earnings remain in an estimated or under review state until the performance snapshot is locked.

For more details on managing your team and events, visit your workspace dashboard.